Article Marketing For SEO Purposes

There's a reason why a lot of experienced online marketers recommend article writing as a search marketing strategy. Obviously, it is a strategy that works. As an example, assume that you are an SEO Essex company. The question is how are you going to use article directories to nudge your website up the search engine rankings? The process is pretty simple and easy. You just write articles that may contain between three hundred to six hundred words then submit them to article directories. Do this process on a regular basis and you will soon have a steady flow of traffic and link juice from your articles.

 

Basic Steps in Article Marketing:

 

1. Write an article. Every article you write should revolve around a topic that is related to the contents of your main website. The main purpose of article marketing is to drive targeted traffic and link juice to your website. You won't be able to achieve this objective if you submit articles that are unrelated to your niche.

2. Create an optimized resource box for your article. A resource box is the piece of text that goes at the end of every article that you submit to an article directory. This contains a short bio of yourself as the author as well as a link or two to your website or blog. It's recommended that you make use of anchor texts when linking to your website. In our example, since you are an Essex SEO company based in Colchester, the best anchor text for you would be “SEO Colchester”.

3. Promote your submitted article. After your article has been published, promote it via networking and bookmarking sites. This exposes your article to as many eye balls as possible.

 

Article marketing can really be time-consuming. However, as we said earlier, you can always outsource the writing process to save time. You just have to make sure that your writers create articles around “SEO Essex” topics.